At OBI, we help growth-minded businesses unlock new opportunities through AI-powered automation. Recently, our team delivered a Google Maps lead scraping and enrichment tool that transformed what would’ve been an 80-hour manual project into a 45-minute automated workflow.
The Challenge
A client needed a comprehensive list of local business leads—complete with contact information, social links, websites, and business insights like years in operation and number of locations.
Traditional data vendors quoted $10,000+ for a similar dataset, and manual research would’ve taken a human at least 80 hours.
The OBI Solution
We built a custom automation pipeline using:
- n8n for workflow orchestration
- Apify for scraping Google Maps business details
- Perplexity for enrichment (finding missing websites, socials, and background info)
The process started with Apify, which extracted Google Maps data — including name, category, address, and any available emails or social links. From there, we enriched each record using Perplexity’s search capabilities to fill in missing details such as:
✅ Website
✅ Social media links
✅ Years in business
✅ Number of locations
The Results
In just 45 minutes, the workflow generated and enriched 2,000 verified leads, ready for outreach.
Compared to traditional methods, this automation delivered:
- 100x faster results
- Over $10,000 in cost savings
- Consistent, structured data optimized for CRM import
The Takeaway
This project shows how OBI’s AI + automation approach can replace weeks of manual work with smart, scalable systems. Whether you need enriched lead lists, market research, or data pipelines, we help you get there faster—with accuracy and intelligence built in.
